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  • 3 Tax Loopholes Every Kenyan Freelancer Should Know in 2025

    3 Tax Loopholes Every Kenyan Freelancer Should Know in 2025

    Let’s be honest. As a freelancer, what’s the one thing that gives you more stress than a difficult client or a looming deadline? For most of us, it’s taxes.

    That dreaded email from the KRA, the confusion around what to pay, and the constant fear of penalties can be overwhelming. It’s especially tough when your income isn’t a fixed monthly salary. One month you’re crushing it, and the next is quiet. How are you supposed to manage your tax obligations with that kind of unpredictability?

    tax documents on the table
    Photo by Nataliya Vaitkevich on Pexels.com

    Well, what if I told you that you might be leaving money on the table? What if there were simple, 100% legal ways to not just pay your taxes, but to actually save money in the process?

    Stop stressing and start saving. Here are three powerful, yet simple, tax strategies every freelancer and small business owner in Kenya needs to know for 2025.

    1. Make Withholding Tax Work FOR You

    First up is a concept that many freelancers find confusing: Withholding Tax. You might have seen it on a client’s contract—a 5% deduction—but what is it, really?

    Think of it like this: Withholding Tax is a client pre-paying a small part of your annual tax bill on your behalf. It’s like a forced savings account specifically for your taxes!

    Here’s how it works in simple terms. Let’s say you’re a freelance consultant and you send an invoice for a project worth 100,000 shillings.

    When your client pays you, they are required by the KRA to “withhold” 5% of that service fee, which amounts to 5,000 shillings. You receive the remaining 95,000 shillings in your bank account.

    But that 5,000 shillings isn’t gone forever. The client remits it directly to the KRA under your KRA PIN. It now sits safely in your KRA account as a tax credit.

    So, how does this save you money?

    At the end of the year when you file your annual returns, imagine the KRA calculates that your total income tax for the year is 50,000 shillings. Instead of paying the full amount, you get to deduct all the withholding tax credits you’ve accumulated. If you completed ten projects just like the one above, you’d have 50,000 shillings (5,000 x 10) already sitting in your KRA account.

    Your tax bill just went from 50,000 down to ZERO.

    By operating as a registered business (even a simple Sole Proprietorship), you can turn this tax deduction into a powerful tool for managing your end-of-year tax bill.


    2. Turn Your Business Expenses into Tax Savings with VAT

    This next strategy is a game-changer, especially if you’re looking to grow your freelance work into a serious business. We’re talking about VAT (Value Added Tax).

    Don’t let the term intimidate you. Imagine you have two piggy banks:

    • Tax Bank #1 is for the VAT you collect from your clients.
    • Tax Bank #2 is for the VAT you pay on your business expenses.

    When you register for VAT, you must add 16% to your invoices. So, if you charge a client 100,000 shillings, you actually invoice them for 116,000 shillings. That extra 16,000 goes into Piggy Bank #1. It’s not your money—you’re just holding it for the KRA.

    Here’s the magic part.

    Whenever you buy something for your business—a new laptop, an internet subscription, software, or even office supplies—you also pay 16% VAT. That amount goes into Tax Bank #2.

    At the end of the month, the KRA asks for the money in Piggy Bank #1. But you get to say, “Hold on! I can subtract everything that’s in Tax Bank #2 first.”

    For example:

    • You collected 32,000 Ksh in VAT from your clients this month (Tax Bank #1).
    • However, you bought a new office chair and paid 5,000 Ksh in VAT. You also paid for software and paid 3,000 Ksh in VAT. In total, you paid 8,000 Ksh in VAT on your expenses (Tax Bank #2).

    So, the amount you actually remit to the KRA is 32,000 minus 8,000, which equals 24,000 shillings.

    You just saved 8,000 shillings! You’re essentially getting a discount on all your legitimate business purchases, which encourages you to reinvest in your own growth. Just remember to always get a proper ETR receipt with your business KRA PIN on it to make a claim.

    3. The Easiest Money You’ll Ever Save

    This last one isn’t a fancy loophole. It’s the most simple, most overlooked way to save money, and it costs you nothing but a bit of discipline: File your taxes on time.

    Seriously.

    The KRA charges fixed penalties for late filing that can add up quickly.

    • For an individual or a sole proprietorship, it’s Ksh. 2,000.
    • For a registered company, it’s Ksh. 10,000.

    That’s money you are literally throwing away for no reason. Think about it—saving Ksh. 2,000 is just as good as earning an extra Ksh. 2,000.

    Set a reminder on your phone. Put a big red circle on your calendar for June 30th. Do whatever it takes to file on time, even if you have zero income to declare for the year. Avoiding that penalty is the easiest profit you’ll make all year.

    Taxes don’t have to be a source of stress. When you understand the system, you can make it work for you.

    For more expert tips on freelance, media, tech, and business, make sure to follow me on all social media platforms @cheptionymutai. Let’s level up together!

    And if you need video production consultancy services, you can reach out to me here.

  • 5 Ways I Use Technology & AI for Growth and Income as a Content Creator

    5 Ways I Use Technology & AI for Growth and Income as a Content Creator

    As a content creator and media consultant, I’ve harnessed technology and AI to fuel my personal and professional growth, turning my expertise into multiple income streams. Here are five powerful ways I’ve used these tools to build my brand, streamline processes, and boost revenue through my platform, cheptiony.com, while optimizing for SEO to reach a wider audience.

    Leveraging technology for growth and money
    Photo by Pixabay on Pexels.com

    1. Building a Personal Brand with a Website

    Technology has been the backbone of my personal brand at cheptiony.com. By creating a professional website, I’ve established myself as an expert in freelancing and business consultancy, sharing actionable insights and experiences.

    This digital presence has opened doors to a lucrative niche: helping international clients register and operate businesses in Kenya. My website, optimized with SEO best practices like keyword-rich content and fast loading speeds, attracts organic traffic, converting visitors into clients for my consultancy services. This has become a steady income stream while strengthening my online authority.

    2. Streamlining Content Creation with AI

    AI has revolutionized my content production process, saving time and boosting quality. Tools like ElevenLabs provide human-like voiceovers for videos, while AI-powered platforms generate scripts, images, background music, and even full videos.

    By automating these tasks, I produce high-quality YouTube videos, podcasts, and blog posts faster, allowing me to focus on strategy and engagement. This efficiency has scaled my content output, driving more traffic to cheptiony.com and increasing ad revenue and sponsorship opportunities.

    3. Designing Graphics for Profit with AI

    AI tools have unlocked new revenue streams by enabling me to create and sell stunning graphics. From photobooks and invitation cards to flyers and social media posts, AI-driven design platforms help me produce professional-grade visuals quickly.

    These products are sold to clients offline in the local marketplaces, adding a passive income stream. By creating quality work, clients are confident to recommend me to their friends and families.

    4. Brainstorming Content Ideas with AI

    AI is my go-to for brainstorming fresh ideas for blog posts and YouTube videos. By inputting prompts into AI tools, I generate creative topics that resonate with my audience, from freelancing tips to business growth strategies.

    This ensures my content stays relevant and engaging, driving consistent traffic to my platforms. SEO-optimized titles and descriptions, informed by AI-driven keyword research, help my content rank higher on Google and YouTube, expanding my reach and monetization potential.

    5. Writing Articles and Books with AI Assistance

    AI has transformed my writing process, helping me expand ideas into well-structured articles and books. By using AI prompts, I generate outlines, refine drafts, and ensure my content is clear and engaging.

    This has enabled me to publish blog posts on cheptiony.com and work on e-books, which I sell or use as lead magnets to grow my consultancy business. SEO-friendly formatting, such as using headers, bullet points, and relevant keywords, ensures my written content ranks well and attracts readers.

    Conclusion

    Technology and AI have been game-changers in my journey as a content creator and media consultant. From building a professional website to streamlining content creation, designing profitable graphics, brainstorming ideas, and writing articles, these tools have helped me grow my brand and diversify my income.

    By integrating SEO strategies, I’ve maximized my online visibility, ensuring my content and services reach the right audience. Embracing these technologies has not only boosted my productivity but also opened new doors for financial success.

    Looking for help to create and produce AI assisted video content? I can help you out. Write to me here and we will kickstart the process from there.

    Follow me on social media @cheptionymutai

  • Beyond the Burnout: 5 Ways to Revitalize Your Marketing When Paid Ads Stall

    It’s frustrating, isn’t it? You’ve poured your hard-earned money into paid marketing, meticulously crafted campaigns, and then… crickets. Or worse, the results are trickling in slower than molasses in winter.

    When your paid advertising isn’t delivering the desired returns, it’s easy to feel deflated, demotivated, and ready to throw in the towel. But before you do, let’s talk about some effective strategies to rekindle that motivation and turn things around.

    documents on wooden surface
    Photo by AS Photography on Pexels.com

    Don’t Panic: Hit Pause and Recalibrate

    When your paid marketing isn’t performing, the first instinct might be to double down, spend more, or frantically tweak everything. Resist that urge! Sometimes, the best strategy is to take a temporary break from focusing on paid advertising. This isn’t about giving up; it’s about hitting the pause button to breathe, analyze, and regroup.

    Think of it like this: if your car is sputtering, you wouldn’t just press the accelerator harder. You’d pull over, pop the hood, and figure out what’s going on. The same applies to your marketing.

    While you’re stepping back from paid ads, don’t just sit idle. Keep your regular, organic marketing efforts going strong. This includes your content marketing, social media presence, SEO optimization, and any community engagement you’re doing. These foundational efforts are crucial for maintaining brand visibility and nurturing your audience, even when your paid channels are on standby.

    This break allows you to clear your head, reduce the immediate pressure of ad spend, and create space for new ideas to emerge. It’s a strategic retreat, not a surrender.

    Become a Marketing Detective: Research and Innovate

    Once you’ve taken a breather, it’s time to put on your detective hat and research new marketing approaches to try. The digital landscape is constantly evolving, and what worked yesterday might not be as effective today. This is an opportunity to explore uncharted territory for your business.

    Start by checking what other successful businesses in your niche are doing. Don’t copy them outright, but analyze their strategies.

    • What kind of content are they producing?
    • Which platforms are they active on?
    • Are they using different ad formats or messaging?
    • What unique value propositions are they highlighting?

    Look beyond your direct competitors too. Sometimes, the most innovative ideas come from industries seemingly unrelated to yours. Explore emerging trends like influencer marketing, interactive content, niche communities, or even new social media platforms.

    Consider running small, experimental campaigns with new approaches. The key here is to test, learn, and iterate. Not every new idea will be a home run, but you’ll gain valuable insights into what resonates with your audience and what doesn’t. This research phase is about expanding your toolkit and discovering fresh avenues to connect with potential customers.

    Establish Authority: Write a Book and Master Email Marketing

    One powerful way to pivot when paid ads falter is to establish yourself as an undeniable expert in your niche. And what better way to do that than by writing a book?

    Imagine having a tangible asset that positions you as a thought leader. This book should be directly related to your niche, offering valuable insights, solutions, or practical advice. It doesn’t have to be a sprawling epic; a well-researched and concise e-book can be incredibly effective.

    Once your book is ready, you can use it as a cornerstone for promoting your business through email marketing. Here’s how:

    • Lead Magnet: Offer a chapter or a condensed version of your book for free in exchange for email sign-ups. This builds your email list with genuinely interested prospects.
    • Exclusive Content: Use your book as a basis for exclusive email content, expanding on topics or offering behind-the-scenes insights.
    • Direct Sales: If your book is paid, promote it directly to your email subscribers, showcasing the value it provides.
    • Webinars and Workshops: Use the book’s content to host webinars or online workshops, further engaging your audience and driving sales of your products/services.

    A well-crafted book not only enhances your credibility but also provides a powerful, evergreen tool for nurturing leads and building a loyal community around your brand. It’s a long-term play that pays dividends far beyond the immediate return of a paid ad campaign.

    Diversify Your Revenue: Invest in Software Solutions

    When you’re struggling with ad returns, it might seem counterintuitive to suggest investing more money. However, considering investing in software solutions related to your products and services can be a game-changer for two key reasons:

    1. Enhance Your Offering: The right software can streamline your operations, improve the quality of your products or services, or even create entirely new features for your customers. For example, if you offer marketing consultancy, investing in advanced analytics software can allow you to provide deeper, more valuable insights to your clients.
    2. Create a New Stream of Income: This is where it gets exciting! Can you license the software? Become an affiliate for it? Or perhaps, if you develop a custom solution for your own business, could you white-label it and sell it to others in your niche?

    Imagine you run a digital marketing agency, and you’ve invested in a fantastic project management tool that significantly boosts your team’s efficiency. You could then offer that specific tool, perhaps with your branding, to other agencies or businesses struggling with similar organizational challenges. This transforms an operational cost into a potential profit center.

    This approach requires careful consideration and research to identify software that genuinely adds value and has a market for resale or licensing. But if done strategically, it can provide a much-needed financial boost and reduce your sole reliance on direct client acquisition through advertising.

    Go Direct: Explore Traditional Channels

    In our increasingly digital world, it’s easy to forget about the power of direct marketing channels. When your online ads aren’t cutting it, sometimes the best solution is to go back to basics and explore opportunities like:

    • Responding to Tenders, Prequalifications, RFQs (Request for Quotations), and RFPs (Request for Proposals): Many businesses and government entities issue these formal requests when they need specific products or services. While the process can be rigorous, securing a tender or a direct contract can provide a significant, stable revenue stream. This often involves detailed proposals, demonstrating your capabilities, and meeting specific criteria.
    • Consultancy Calls: Proactively reaching out to potential clients who you know could benefit from your expertise, even if they haven’t explicitly asked for it, can lead to new business. This might involve cold calling (yes, it still works for some!), personalized emails, or leveraging your network for introductions. The key here is to offer genuine value upfront and be prepared to articulate how you can solve their specific problems.

    These direct channels often involve a more personalized and often longer sales cycle, but they can yield higher-value clients and more substantial contracts. They also build stronger, more direct relationships, which can lead to repeat business and referrals – something that’s harder to achieve with purely transactional paid advertising. Don’t underestimate the power of a well-crafted proposal and a direct conversation.

    Conclusion

    It’s completely normal to feel demotivated when your paid marketing efforts aren’t yielding the desired results. But remember, setbacks are just opportunities for a pivot. By taking a strategic break, diving into research, establishing your expertise through a book, exploring new income streams with software, and embracing direct marketing, you’re not just surviving; you’re building a more resilient, diversified, and sustainable business.

    Don’t let a temporary dip in ad performance define your entire marketing strategy. Instead, see it as an invitation to innovate, explore, and ultimately, come out stronger. Keep pushing forward, keep learning, and your efforts will undoubtedly bear fruit.

    What new strategy are you most excited to try first? Let me know in the comments section below.

    And if you need media services like video production, writing, graphics designs and more, contact me here.

    Up until next time, bye bye and take care.

    Follow me on social media @cheptionymutai

  • Beyond the Gig: Building Sustainable Income as a Freelancer in the Age of AI

    The freelance landscape is shifting dramatically, especially for content creation service providers. With the rapid advancement of AI tools, the once lucrative fields of article writing, image generation, and graphic design are experiencing unprecedented disruption. Everyone, from individual entrepreneurs to small businesses, can now leverage AI to produce high-quality content, making it increasingly challenging for freelancers to secure well-paying gigs.

    turned on screen silver macbook air on wooden desk
    Photo by Caio on Pexels.com

    So, how do you not just survive but thrive as a freelancer when fewer companies are hiring for content marketing tasks? More importantly, how can you build a sustainable business model that generates income even when you’re busy, or during those inevitable low seasons?

    This isn’t just a question; it’s a critical challenge every freelancer must address. The market is inherently volatile, and clients are constantly seeking the most affordable options. Landing a long-term client who provides consistent work feels like a rare blessing.

    Given this new reality, let’s explore actionable strategies for content creation and marketing freelancers to build a resilient and sustainable business.

    Diversify Your Income: Sustainable Streams for Freelancers

    To achieve consistent income, consider building these assets and revenue channels:

    1. Leverage the Power of a YouTube Channel

    Many freelancers view YouTube solely as a platform for direct client acquisition, overlooking its vast potential for diversified income. Beyond showcasing your portfolio and attracting new clients, YouTube now offers multiple monetization avenues for content creators:

    close up shot of app icons
    Photo by Geri Tech on Pexels.com
    • Direct Monetization: Earn through ad revenue once you meet the eligibility criteria.
    • Channel Memberships: Offer exclusive content or perks to paying subscribers.
    • Super Thanks, Super Chats, Super Stickers: Allow viewers to show appreciation with monetary contributions during live streams or on uploaded videos.
    • Product Sales: Directly promote and sell your own digital products (e-books, templates, courses) or physical merchandise.

    Beyond YouTube’s internal monetization, your videos serve as powerful marketing tools. By consistently sharing valuable content related to your expertise, you naturally attract viewers who might eventually become clients, reaching out for your professional video production or content creation services.

    2. Build Passive Income Through Blogging & Mobile App Development

    Harness AI to accelerate your content creation process, but don’t stop there.

    • Blogging: Launch a blog focused on your niche. Write engaging, high-quality articles, using AI as an assistant for research, outlining, and drafting. Integrate Google AdSense to monetize your traffic. While achieving significant ad revenue isn’t instant, consistency, SEO optimization, and continuous content refinement are key to success.
    • Mobile App Development: If you have an idea for a useful tool or game, leverage AI-powered development platforms or AI assistance in coding to bring your app to life. Enroll in AdMob to display ads within your app and generate passive revenue from downloads and usage.
    youtube music stream songs and music videos app on the display of smartphone or tablet
    Photo by Sanket Mishra on Pexels.com

    These ventures require initial effort but can yield long-term, passive income streams that are less dependent on direct client work.

    3. Establish and Actively Promote Your Service Website

    Having a professional website to showcase your services is non-negotiable, but it’s only the first step. A website without promotion is like a shop without a sign.

    • SEO Optimization: Ensure your website is optimized for search engines so potential clients can find you.
    • Content Marketing: Regularly publish blog posts, case studies, and portfolio pieces that demonstrate your expertise.
    • Social Media Marketing: Actively promote your services and content across relevant social media platforms.
    • Networking: Engage with your target audience and other professionals in your industry.

    Consistent and strategic promotion is the only way to attract serious clients actively seeking your services, transforming your website from a mere online brochure into a powerful lead-generation machine.

    4. Explore E-commerce Opportunities

    Do you have a passion for selling? E-commerce offers another avenue for sustainable income.

    • Create Your Own Products: Develop and sell digital products (e.g., premium content templates, niche-specific guides, online courses) or physical products related to your content creation expertise.
    • Resell Products/Services: Consider drop shipping or affiliate marketing, where you promote and sell products created by others, earning a commission.

    Building an e-commerce business requires dedication to marketing and customer service, but it can provide a scalable income stream that operates independently of your direct freelance services.

    Conclusion: Adapt, Diversify, and Thrive

    The freelance world is undoubtedly evolving, with AI tools reshaping traditional service offerings. However, this evolution doesn’t signal the end of freelancing; rather, it calls for adaptation and innovation.

    By diversifying your income streams through platforms like YouTube, building passive assets like blogs and mobile apps, actively promoting your services, and exploring e-commerce, you can build a robust and sustainable freelance business.

    The key is to think beyond the immediate gig and cultivate multiple revenue channels that can support you during lean times and provide financial stability. Embrace AI not as a competitor, but as a powerful tool to enhance your efficiency and unlock new opportunities.

    What other strategies are you employing to build passive income online? Share your insights in the comments section below!

    Need help creating professional video content or refining your content strategy? Let’s connect here! You can also support my work by exploring my services here.

  • 🎥 YouTube’s Monetization Shake-Up: What It Means for Creators Big and Small

    The winds of change are blowing through YouTube’s Partner Program—and creators across the globe are about to feel the breeze. In a move that seems aimed at empowering smaller channels while tightening the screws on content quality, YouTube is lowering the threshold for monetization, but with a few new strings attached.

    pexels-photo.jpg
    Photo by freestocks.org on Pexels.com

    🔓 Lower Barriers to Entry

    Previously, aspiring creators had to hit 1,000 subscribers and rack up 4,000 public watch hours within 12 months to apply for monetization.

    Now, YouTube is opening the gates wider. Channels can now apply once they reach 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in a year or 3 million Shorts views over 90 days.

    That’s a huge win for up-and-coming creators, especially those focused on Shorts—the platform’s TikTok-style video format. It acknowledges the evolving ways people consume content and offers a more realistic path to monetization for today’s creators.

    đź’ł But Here’s the Catch…

    With easier access comes increased responsibility. YouTube is cracking down on what’s acceptable monetized content. Channels that consistently violate its ad-friendly guidelines may face demonetization or be denied access to the program altogether.

    So while you might get in the door sooner, staying inside will take more diligence—especially as YouTube continues to protect advertisers’ interests.

    🚀 Why It Matters

    This change could redefine what it means to be a YouTuber in 2025 and beyond. Small creators finally have a tangible shot at turning their passion into profit. But more importantly, it’s a reminder that quality, consistency, and community-building still reign supreme in the world of content creation.

    So, whether you’re uploading your first gameplay reel or already riding the Shorts algorithm wave, now might be the perfect time to level up.

    And that’s it. Let me know your thoughts in the comments section.

    If you need help to produce quality videos, let me know here.

    To support my creative work, click here.

  • How to Screenshot on Windows

    How to Screenshot on Windows

    This comprehensive tutorial reveals three quick and easy ways to capture your screen, whether you’re a seasoned pro or new to the Windows environment. Learn the best methods for taking screenshots for work, gaming, or personal use.

    By the end of this video, you’ll be a screenshot master on Windows 2025! Don’t forget to like and subscribe for more tips and tricks to enhance your digital life.

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  • My Cabbage Farming Journey in Kenya: Realities, Losses, and Lessons Learned

    My Cabbage Farming Journey in Kenya: Realities, Losses, and Lessons Learned

    Ever thought about diving into the world of cabbage farming? It can be an incredibly rewarding venture, but as I recently learned, it also comes with its fair share of surprises and tough lessons. This past July 2024, I decided to invest some timber sale profits into something new: cabbage farming here in Kenya. Let me tell you, it was quite the adventure!

    Cabbages seedlings on a nursery seedbed - Photo Cheptiony Mutai
    Cabbages seedlings on a nursery seedbed – Photo Cheptiony Mutai

    Choosing the Right Seeds: A Crucial First Step

    My wife and I kicked off our journey by researching on the best cabbage seedlings. The general consensus among experienced farmers pointed us towards ‘F1’ seedlings for optimal results.

    It turns out, the best F1 variety really depends on your specific region in Kenya. For instance, ‘Gloria F1’ is a popular choice for highland areas like my home in the Southern Rift Valley. We also discovered ‘Baraka F1’ and ‘Greenboy F1’ as other promising varieties from different companies that thrive in similar conditions.

    From Seedbed to Field: The Transplanting Challenge

    For our first batch, we purchased 50g sachets of both Gloria F1 and Queen F1 seeds. We carefully sowed them in a nursery seedbed, letting them grow for 30 days before transplanting. The companies claimed each 50g sachet contained roughly 10,000 seedlings, enough to plant an acre, depending on your spacing (an acre can typically hold 10,000 to 20,000 seedlings). Based on this, we estimated we had about 20,000 seeds, enough for 1.5 of our 2 acres.

    Gloria F1 and Queen F1 Cabbage seedling after transplanting -Photo By Cheptiony Mutai
    Gloria F1 and Queen F1 Cabbage seedling after transplanting -Photo By Cheptiony Mutai

    However, reality hit during transplanting! We only managed to plant around 8,000 seedlings – that’s all that germinated. This covered just half an acre.

    It makes you wonder, right? Did we really lose 12,000 seeds, or are the manufacturers’ claims a bit optimistic? This is a question I’d love to hear your thoughts on in the comments below, especially if you’re a regular cabbage farmer! Many in my area report similar experiences with fewer seedlings than expected.

    More Seeds, More Land: A Glimmer of Hope

    Undeterred, we dipped back into our pockets and bought more seedlings, this time opting for Greenboy F1 and Baraka F1. We sowed them in the seedbed, and thankfully, these varieties did much better than Gloria F1. When they were ready, we transplanted them, and this time, we managed to plant almost another acre! We were so motivated, especially seeing how well Greenboy performed compared to the others.

    Greenboy F1 and Baraka F1 showed better results when compared to Gloria f1 - Photo By Cheptiony Mutai
    Greenboy F1 and Baraka F1 showed better results when compared to Gloria f1 – Photo By Cheptiony Mutai

    I distinctly remember planting these seedlings in mid-October, a time when rainfall was quite low. Despite the harsh weather, Greenboy surprisingly held up remarkably well! By the end of this phase, we had planted about 1.5 acres, leaving just 0.5 acres to go. At this point, we had approximately 21,000 cabbage plants in the ground.

    The First Harvest: A Taste of Disappointment

    As we contemplated getting seeds for the remaining plot, our first batch of cabbages was ready for market. Unfortunately, only Gloria F1 looked good. We lost about 60% of our Queen F1 crop due to stunted growth; they simply didn’t mature and remained small with unhealthy leaves.

    Gloria F1 and Queen F1 in the third month - photo By Cheptiony Mutai
    Gloria F1 and Queen F1 in the third month – photo By Cheptiony Mutai

    While searching for buyers for our ready cabbages, I also went looking for seeds for the last section of the farm. Since Greenboy F1, which had done so well, wasn’t available, I decided to purchase another 100g of Gloria F1. This was early November, and the rainfall was still inconsistent. My farm worker had to diligently sprinkle water on the seedbeds to keep the young plants alive.

    The Cabbage Market Crisis: A Hard Fall

    Typically, cabbage buyers visit farms looking for crops. For weeks, I spoke to numerous potential buyers for our first 0.5 acres of mature cabbages, but not a single one came through. It was incredibly disheartening. I kept pushing, hoping to find a buyer for the rest of our cabbages. In the end, in December, I had to sell them at a throwaway price of Ksh. 6,000 to a neighbor for cattle feed.

    Just imagine, if I had sold 5,000 cabbages (accounting for some that didn’t mature from the initial 8,000) at Ksh. 20 each, I would have made Ksh. 100,000. Ouch!

    Second Batch and Continued Challenges (January-February)

    My hope was that January to March, usually a dry season in most parts of Kenya, would bring a good market. I had about 12,000 cabbages ready to sell during this period. However, I soon discovered there was an oversupply of cabbages, leading to consistently low demand.

    Matured Greenboy F1 cabbage heads ready for market. - Photo By Cheptiony Mutai
    Matured Greenboy F1 cabbage heads ready for market. – Photo By Cheptiony Mutai

    By the end of February, I managed to sell only about 2,000 cabbages at Ksh. 7 each, bringing in Ksh. 14,000. The remaining were sold in smaller batches for Ksh. 5 each, adding another Ksh. 3,000, for a total of Ksh. 17,000.

    The Final Stretch (The Last 0.5 Acres)

    The seeds for the final 0.5 acres were ready in January, but the weather was still dry with no signs of rain. Despite this, I went ahead and planted them. A week later, I had to spend Ksh. 1,000 every four days just to sprinkle water on them. After three rounds of watering, it finally rained! About half of these cabbages matured well, while the rest were affected by the dry spell. When they finally matured in April, the market was still poor. I ended up selling cabbages worth only Ksh. 3,000. Another loss.

    The Financial Reality: Expenses vs. Sales

    Let’s break down the numbers.

    Total Sales: Ksh. 26,000

    Total Expenses:

    • Land preparation: Ksh. 8,000
    • Labor (planting): Ksh. 10,000
    • Fertilizer: Ksh. 10,000
    • F1 seeds (300g): Ksh. 24,610
    • Weeding: Ksh. 6,000
    • Insecticides: Ksh. 2,000
    • Total Expenses: Ksh. 60,610

    Net Loss: Ksh. 34,610

    Rotten cabbages in the farm after failing to secure market for them – Photo By Cheptiony Mutai

    What Could Have Been: Projected Profits

    If everything had gone perfectly and the market was strong, what kind of returns could we have seen? For two acres, you can typically harvest between 30,000 and 40,000 cabbages.

    Let’s say we managed 30,000 cabbages and sold them at a wholesale price of Ksh. 20 each. That would have brought in a whopping Ksh. 600,000! Subtracting our Ksh. 60,610 in expenses, we would have made a profit of Ksh. 539,000. That’s roughly ten times the amount invested in raw materials! A stark contrast to my actual experience.

    Key Lessons Learned from My Cabbage Farming Experience

    It’s certainly discouraging to face losses, especially when the market is the primary issue. However, I truly believe that firsthand experience trumps hearsay any day. Here are my biggest takeaways:

    1. Mindset is Everything in Farming: You absolutely won’t succeed if you’re not mentally prepared for both profits and losses. Whichever comes your way, you need to be ready to learn from it and move forward.
    2. Capital is King: Ensure you have sufficient capital for your intended farming land. Buyers often look for large quantities of cabbages to fill a lorry, and if you have less, they might simply move on.
    3. Market Research is Non-Negotiable: Before you even think about investing, do your homework! If possible, start looking for buyers yourself when your cabbages are nearing maturity. This proactive approach prevents you from holding onto your harvest, desperately waiting for a better price.
    4. Sell at the Current Market Price: Don’t hold out hoping for a higher offer. In farming, delays can cost you everything. Selling at the current market rate, even if it’s not ideal, is often better than losing your entire crop.

    Wrapping Up My Farming Tale

    This journey has been a tough but invaluable teacher, filled with unexpected turns and a few financial bumps. While the losses were certainly disheartening, the hands-on experience and the profound lessons learned are truly priceless.

    I hope sharing my real-world insights into cabbage farming in Kenya helps aspiring farmers better navigate the challenges and seize the opportunities that come with agricultural ventures. Remember, every setback is a setup for a comeback, and the knowledge gained is always a step forward!

    What do you think? Let me know your thoughts in the comments section below.

    And if you need help with content creation or blog writing, contact me here. You can always count on us for consistency and quality.

    Follow me on social media @cheptionymutai

    Up until next time, bye bye and take care.

  • AI Assisted Video Production: Why It’s Not Always Cheaper, Easier, or Just About Quantity

    Does AI simplify video creation? Many clients seeking creative services believe it should, expecting lower prices as a result. This creates a significant disconnect, as their cost expectations often don’t align with the time and effort truly involved, especially when aiming for high-quality, AI-assisted output.

    What’s often overlooked is that AI, while powerful, isn’t a magical button that instantly translates a script into a perfect video. Achieving the desired outcome with AI currently requires extensive prompt engineering and fine-tuning to make the video look realistic.

    a woman using a laptop
    Photo by Anna Shvets on Pexels.com

    Furthermore, many advanced AI features come with subscription costs that should be factored into the client’s budget, not solely borne by the creator.

    In this article, I’ll address the false assumptions about how AI affects video production expenses.

    Misconception 1: You Should Charge Me Half The Price Because You Are Using AI

    This common misconception stems from a misunderstanding of how AI integrates into video production. As a professional, it’s crucial to clearly outline where AI contributes and how it impacts pricing. For example, AI can significantly streamline the creation of a script, voiceovers, and background music, potentially allowing for cost reductions in these specific areas.

    However, once you move into the video editing and visual assembly phase, the value of human expertise becomes paramount. Clients need to understand the distinction between AI-generated assets and the nuanced, often iterative process of human editing.

    To navigate this, consider itemizing your quotes. Clearly separate the costs for AI-assisted elements versus human-intensive tasks. Better yet, employing an hourly rate often proves to be the fairest approach.

    This way, if a client initially opts for a more AI-driven video but then decides they prefer human-edited refinements or a complete shift away from AI-generated visuals, they’ll understand the increased cost reflects the additional time and specialized skill involved.

    This transparency manages expectations and ensures you’re compensated fairly for all your efforts.

    Misconception 2: Its Easy to Create Videos With The Help of AI. Anyone Can Do it.

    While it’s true that even basic prompts on premium AI video editors can generate video quickly, this simplicity comes with significant drawbacks. The core issue is that the assets and templates used in your video are often generic and widely available, meaning your content risks looking identical to others.

    Over time, you’ll likely encounter videos similar to your own, which dilutes your unique brand or message.

    happy woman using laptop in cozy living room at home
    Photo by Vlada Karpovich on Pexels.com

    Moreover, relying solely on AI output often means you’ll have to learn video editing yourself to truly customize the video. Tasks like adjusting audio levels for a voiceover or fine-tuning transitions require human intervention to achieve a polished, professional look.

    You might end up spending more time refining AI’s raw output than if you’d engaged a professional from the start, effectively wasting time to save a small amount of money.

    Beyond technical tweaks, successful video creation demands creativity. If you lack a creative eye, your AI-generated videos might feel generic, uninspired, and frankly, inhuman.

    An experienced video producer brings years of creative insight, ensuring your project stands out and connects with your audience in a meaningful way. So, while AI handles the prompts, human creativity and expertise are essential for crafting truly unique and engaging content.

    Misconception 3: Quantity, Not Quality, Matters.

    While it might seem tempting to churn out a high volume of videos with AI, this approach often overlooks the critical role of brand identity.

    How do you want your audience to perceive you?

    Strong brands are recognized by consistent elements like specific colors, fonts, and a unique voice. Unless your AI tool allows for precise adherence to your brand guidelines, you risk ending up with a chaotic mix of styles that confuses your audience and dilutes your identity.

    Focusing purely on quantity over quality means your brand’s voice and visual identity will likely be inconsistent, making it hard for people to recognize and connect with your content.

    A professional video producer, on the other hand, prioritizes aligning your videos with your company’s mission and vision, meticulously adhering to brand guidelines during editing.

    Once that strong, recognizable brand identity is established—where people can instantly identify your videos—then you can strategically scale up your content quantity. Building a high-value brand takes significant effort and a clear perception of how you want to be seen, not just a high volume of generic videos.

    Conclusion – Debunking AI Video Production Myths

    As we’ve explored, the world of AI-assisted video production is ripe with misconceptions. It’s clear that the belief you should charge half-price because you’re using AI often overlooks the nuanced skill and time involved in prompt engineering, fine-tuning, and integrating AI output with human expertise.

    Similarly, the idea that it’s easy for anyone to create quality videos with AI dismisses the critical need for creative vision, brand consistency, and often, additional human editing to achieve professional results.

    Finally, prioritizing quantity over quality with AI can dilute your brand identity and fail to resonate with your audience.

    While AI is a powerful tool, it’s an accelerator for skilled creators, not a magic wand that eliminates the need for human input, creativity, and strategic thinking.

    Understanding these distinctions is key to setting realistic expectations and valuing the blend of technology and talent that truly delivers impactful video content.


    Do you have other misconceptions about the cost of AI assisted video production? We’d love to hear them! Please share them in the comments section below.

    If you’re looking for professional AI-assisted video production services, contact me here.

    You can also follow me on social media @cheptionymutai for more insights and updates.

    Up until next, bye and bye and take care.

  • Kijani Curls Up a Storm: Inside the Launch of Their New Flaxseed Gel Curl Cream!

    Kijani Curls Up a Storm: Inside the Launch of Their New Flaxseed Gel Curl Cream!

    Welcome back to the blog!

    You might remember that last year, I had the pleasure of featuring Kijani Curlcare and Skincare at the KICC during their exhibition. Their commitment to quality, natural ingredients for both skin and hair really stood out. So, when I heard they were launching a brand-new hair product, I knew I had to be there!

    This a Video interview of Kijani Curlcare Founders At KICC During Exhibition

    The destination was Utawala Shompole Salon & Spa, and the buzz was all about Kijani’s latest innovation. I even got to catch a ride with Co-Director Rodgers Egesa, and our journey to the launch was as insightful as the event itself.

    The Road to a New Product: Resilience and Customer Focus

    Heading to the venue, Rodgers shared some candid thoughts on the realities of building a brand like Kijani. “Every foundation requires time,” he mused. “You find yourself always exhausted until you feel you’re almost giving up… now that is when you’re almost there.”

    He spoke of venturing into “a territory that very few people have entered into,” where the “terrain is a bit rough.” It’s a stark reminder of the dedication behind every product we see on the shelves.

    Team From Kijani Curlcare And their Customers Pose For a Photo At Shompole Salon And Spa during their new hair Product testing. Photo By Moses Gitahi.
    Team From Kijani Curlcare And their Customers Pose For a Photo At Shompole Salon And Spa during their new hair Product testing. Photo By Moses Gitahi.

    So, what sparked this new addition to their line? Rodgers explained, “People have been asking for it, and then most of our competitors, that’s the journey they took.” But more than just following trends, it was about completing their offering.

    He used a fantastic analogy: “With skincare, it’s like you want to be selling food; you need to do Ugali and Mboga and everything so that somebody doesn’t have to buy Mboga here and Ugali on the other side… you are totally responsible for the results.” This holistic approach ensures customers get a complete solution from a brand they trust.

    Since our chat at KICC about six months ago, Kijani has been busy. “Business is good,” Rodgers shared. “We opened a pick-up point in Platinum Plaza [Nairobi CBD] and Posta in Mombasa.” They’re eyeing Nakuru and Eldoret next!

    Their strategy involves smart growth, like utilizing pick-up points in high-traffic areas – “it’s a bit cheaper, you just rent shelves.”

    Marketing, Rodgers emphasized, is “a very key component,” especially in the beauty industry. They work with influencers who can “communicate the product better,” often collaborating with those who are also looking to grow and prove themselves.

    He also highlighted the invaluable role of small distributors – “people who have two branches, five branches” – as crucial partners in their journey. “I will never forget those people,” he stated, appreciating those who opened doors for Kijani in the early days.

    The Star of the Show: Introducing the Flaxseed Gel Curl Cream

    Our arrival at Shompole Salon and Spa in Utawala marked the official unveiling. The new product? A Flaxseed Gel Curl Cream!

    Linda, a customer and user of Kijani Curlcare products poses with New hair product Flaxseed Gel Curl Cream From Kijani Curlcare. Photo By Moses Gitahi.
    Linda, a customer and user of Kijani Curlcare products poses with New hair product Flaxseed Gel Curl Cream From Kijani Curlcare. Photo By Moses Gitahi.

    Rodgers graciously welcomed everyone, emphasizing that the launch was a testament to “our customers’ trust and faith in the brand.”

    Inside the salon, we got to see the Kijani range in action. Linda, a client, had her hair washed with the Kijani Shampoo Bar. “It’s not your ordinary shampoo because most shampoos come in liquid form,” she noted. “I feel my hair is so detangled, fresh, and I’m excited to see the aftermath.”

    The Kijani conditioner followed, praised for its moisturizing and detangling properties. “It doesn’t hurt and it can be used on a child,” was the feedback, highlighting its gentle nature.

    Then came the moment for the new Flaxseed Gel Curl Cream. Applied to damp, freshly washed hair, the cream is designed for styling, particularly for twist-outs.

    The stylist explained, “The curling cream makes the hair have this springing effect and makes it last longer.” It’s all about defining those curls without the need for harsh treatments.

    Happy custumers pose for a photo with the new Flaxseed Gel Curl Cream from Kijani Curlcare product after it being applied on their hair. Photo By Moses Gitahi.
    Happy custumers pose for a photo with the new Flaxseed Gel Curl Cream from Kijani Curlcare product after it being applied on their hair. Photo By Moses Gitahi.

    Later, after a product photoshoot at the beautiful Serene Gardens, I sat down with Sarah Guantai, Director of Kijani Curlcare and Skincare, to get the full scoop on their latest creation.

    Sarah Guantai, The CEO of KIjani Curlcare Pose with the New Flaxseed Gel Curl Cream during the Product photoshoot at Serene gardens in  Utawala. Photo By Moses Gitahi.
    Sarah Guantai, The CEO of KIjani Curlcare Pose with the New Flaxseed Gel Curl Cream during the Product photoshoot at Serene gardens in Utawala. Photo By Moses Gitahi.

    “The new product that we’re launching today is called the Flaxseed Gel Curling Cream,” Sarah confirmed. She elaborated on its impressive benefits:

    • Defines Curls: Works for various hair types – kinky, curly, coily, and wavy.
    • Softens and Moisturizes: Acts as a treatment for your hair.
    • Curbs Frizz: Leaves hair revitalized, healthy, and fuller.

    Why launch it now? “We just turned 3 years old!” Sarah announced. “We decided, you know, instead of waiting for too long, just to go ahead and launch it. We feel this is the right time for us.”

    The inspiration, true to Kijani’s ethos, came directly from their customers. “There was a gap,” Sarah explained. “We’ve been selling them the shampoo bar… the deep conditioner… the aloe vera hydrating leave-in treatment.

    But most of them wanted something that, you know, they could just leave their hair styled differently without really going through the path of braids and these other things.”

    This customer-centric approach led them to develop the Flaxseed Gel Curl Cream with their team of industrialists and chemists.

    How to Use It and Who It’s For

    Sarah emphasized the versatility of the new cream. “Anyone can use it – men, women, and kids because it’s very safe.” What’s more, “it gives you the freedom to actually do it yourself… you can style yourself if you know how to.”

    For those who prefer a professional touch or lack the time, it’s perfect for salon use too. “This is actually a product by us, for us,” she proudly stated.

    Get Your Kijani Fix!

    Interested in trying out the new Flaxseed Gel Curl Cream or any of Kijani’s other wonderful products? Here’s how you can get them:

    • Phone: Call their official number: 0781 981821
    • Website: Order from anywhere in the world at www.kijanatural.com
    • Physical Locations:
      • Utawala: Airways Jordan Court
      • Nairobi CBD: Platinum Plaza, Shop Number B08
      • Mombasa CBD: Greenland Plaza, Shop Number F404
    • Delivery: They deliver all over!

    She reiterated their commitment to listening: “We’ve grown as a result of us listening to our customers… even for those who are not buying… This product is actually the culmination of all that process of listening and giving people solutions that work for them and that are safe for them.”

    Sales representatives from Kijani Curlcare display their products range outside Shompole Salon & Spa during their new product launch. Photo by Moses Gitahi.
    Sales representatives from Kijani Curlcare display their products range outside Shompole Salon & Spa during their new product launch. Photo by Moses Gitahi.

    So there you have it! An exciting new launch from a brand that truly cares about its customers and the journey of natural hair and skincare.

    Watch the Video on Youtube on How Kijani Curlcare and Skincare Launched their new product

    If you’re looking for a curl cream that defines, moisturizes, and gives you styling freedom, the Kijani Flaxseed Gel Curl Cream might just be your new holy grail.

    If you need cool blog content and videos to market your business, do not hesitate to reach out to me here. I will be happy to help work on cool content to market your business.

    Don’t hesitate to reach out to them with any questions. Until next time, take care!

    Follow me on social media @cheptionymutai.

  • Is Writing Career Dead? Why AI Hasn’t Killed the Pen (Yet)

    Is Writing Career Dead? Why AI Hasn’t Killed the Pen (Yet)

    You’ve probably heard the buzz: “AI is taking over writing careers!” But is that claim really true? I don’t buy it for a second. In my opinion, anyone who dismisses writing as a viable career path in the age of AI simply has a superficial understanding of what writing truly is, and what a writer actually does.

    woman in white long sleeve shirt using macbook pro
    Photo by cottonbro studio on Pexels.com

    Writing isn’t just about stringing words together. It’s about crafting factual information and presenting it in a way that’s incredibly believable. The goal? To inform, persuade, and entertain your audience. And that, my friends, is something far more nuanced than what a machine can currently replicate.

    It’s easy to see why some might feel AI has replaced writing, especially given how it shows up in their daily lives. However, for those of us who have dedicated ourselves to the craft of writing professionally, we view it through a different lens—one that reveals a vast landscape of exciting opportunities.

    In this article, I will sharing with you my thoughts on why writing is still a great career to pursue full time.

    The Foundation in Writing is Training

    When you pursue writing as a serious academic discipline, you’re not just learning to string words together; you’re undergoing a rigorous training in critical thinking and communication. A solid foundation in writing equips you with the indispensable skills of in-depth research and robust message support.

    For instance, if your subject is as complex as climate change, your training dictates that you don’t just state facts. Instead, you’re taught to consult authoritative sources, like leading experts in meteorological departments, to lend credibility and weight to your arguments.

    Furthermore, you learn the art of presenting compelling evidence—be it through photographic documentation of environmental shifts or video footage illustrating their tangible impacts—to unequivocally back up your claims. This meticulous process demands significant investment of your time, resources, and intellectual effort to meticulously gather, analyze, and synthesize information.

    Crucially, this intricate interplay of diligent research, informed consultation, and compelling evidentiary presentation is fundamentally a human endeavor. No AI, no matter how advanced, can replicate the nuanced judgment, the empathetic understanding, or the on-the-ground investigative work required to genuinely gather, verify, and meaningfully interpret such diverse forms of evidence.

    It is the human element, with its capacity for critical inquiry and authentic engagement, that truly builds a strong and credible written work.

    Writing Needs Dedication And Commitment

    While the notion that AI allows for passive, lightning-fast content generation holds true to a certain extent, achieving truly effective writing demands a level of dedication that no algorithm can replicate. For those leveraging writing for business purposes, this often translates to a significant time commitment, bordering on full immersion.

    Despite the advancements in AI, if writing isn’t your primary professional focus, or if you’re managing multiple facets of a business, you’ll inevitably encounter a point where engaging a professional writer becomes not just beneficial, but essential. Consider the diverse content needs of a comprehensive marketing strategy: regular blog posts, engaging video scripts, persuasive sales letters, and compelling website copy.

    Each of these requires a nuanced understanding of audience, brand voice, and strategic objectives that goes beyond automated generation. This is where the true value of a dedicated writing professional shines.

    By entrusting your content creation to someone whose career is solely focused on the craft, you free up your valuable time and energy to concentrate on other critical business operations. Rather than viewing AI as a complete replacement for human effort, consider it a powerful tool for refinement—a means to polish, optimize, and enhance the content born from dedicated human thought and expertise.

    AI Enriches And Speeds Up Writing Process

    Far from replacing the writer, Artificial Intelligence stands as a powerful ally, significantly enriching and accelerating the writing process. Gone are the days when meticulous manual editing was the only path to polished prose.

    AI tools can now swiftly rewrite and restructure sentences and paragraphs, offering alternative phrasings and improved flow, while also catching and correcting grammatical errors with remarkable precision. Beyond mere technical correction, AI can even assist in broadening and deepening your content, suggesting related ideas, offering factual snippets (which still require human verification!), or helping to outline complex topics.

    However, it’s crucial to understand that these capabilities enhance, rather than replace, human input. Your initial ideas, your unique voice, your specific research, and your ultimate strategic goals remain the indispensable core of any written piece.

    AI functions as a sophisticated assistant, taking your raw material and refining it, making the process of crafting compelling content far more efficient and less laborious. Ultimately, AI is here to make writing more accessible and productive, allowing writers to focus their creative energy on the most impactful aspects of their work.

    AI: A Powerful Ally for Confident Communication

    or a vast number of individuals globally, English is not their native tongue, often presenting a significant hurdle to confident written communication. This is precisely where AI truly shines as an invaluable tool.

    With its capabilities in grammatical correction and sophisticated sentence restructuring, AI empowers non-native speakers to present their ideas with a level of polish and clarity that was once a considerable struggle.

    The anxiety of misspellings, incorrect verb tenses, or awkward phrasing, which historically bogged down the writing process for many, is now largely mitigated.

    Unlike earlier times when one had to painstakingly self-edit or rely heavily on human proofreaders, AI makes the entire process of achieving grammatically correct and coherent sentences remarkably easy.

    This technological assistance not only speeds up the drafting and refining stages but, more importantly, instills a newfound confidence, ensuring that the message is conveyed effectively and professionally, regardless of the writer’s linguistic background.

    Writing: A New Frontier for Diverse Expertise

    The landscape of writing has dramatically shifted, shedding its former image as an exclusive domain for a select few. Today, a career in writing has blossomed into a new-found opportunity, accessible to individuals from virtually any academic or professional background.

    This democratization of writing means that your specialized knowledge, once confined to a particular field, can now be leveraged to build a thriving writing career. For instance, someone with a deep understanding of theology might specialize in creating compelling religious content, from insightful blog posts to comprehensive devotional guides.

    Similarly, a medical professional can transition into medical writing, translating complex scientific data into accessible articles for patients, healthcare providers, or pharmaceutical companies.

    The possibilities are truly expansive: a former engineer could become a technical writer, simplifying complex manuals; an environmental scientist could specialize in sustainability reporting; or a financial expert could excel in fintech content creation.

    It’s now entirely feasible to undergo specialized training and emerge as a highly sought-after professional writer within a niche field, demonstrating that writing is no longer just an art form, but a versatile skill that empowers experts across all disciplines to effectively communicate their invaluable knowledge to a wider audience.

    Conclusion

    In conclusion, while some perceive AI as a replacement for human writing, a deeper understanding reveals its role as a powerful enhancement and a catalyst for new opportunities.

    A strong foundation in writing remains paramount; it’s a rigorous training that equips individuals with essential research, critical thinking, and structured communication skills—abilities that no AI can fully replicate, as they demand human judgment, time, and resources.

    Furthermore, effective writing, particularly in a business context, necessitates unwavering dedication and commitment. Despite AI’s ability to generate content quickly, the nuance, strategic intent, and continuous refinement required for truly impactful communication still call for significant human investment, often necessitating the expertise of professional writers for diverse content needs.

    However, AI is far from an adversary; it’s an invaluable tool that enriches and speeds up the writing process. From streamlining grammatical corrections and sentence restructuring to suggesting content enhancements, AI makes writing more efficient and accessible, especially for non-native English speakers, boosting confidence and polish.

    Ultimately, this evolving landscape has transformed writing into a newfound opportunity for individuals from all disciplines. No longer confined to a select few, specialized expertise across fields like medicine or religion can now be leveraged into thriving writing careers, proving that with human insight, dedication, and AI’s assistive capabilities, the future of writing is more expansive and exciting than ever before.

    And that is it from me here. Do you think writing is dead?